Terms of Service

Manekkin is a marketplace and verification layer where brands, agencies, and creatives hire real fashion models and license their AI avatars. Every avatar on the platform belongs to a real human who has passed an identity check and consented to have their likeness trained, licensed, and generated against — on terms they set and can change or revoke.

Three things happen behind every license and every generated image: an identity check with our verification partner (Didit), a public attestation recorded on the Base blockchain (handles, hashes, and timestamps only — never personal data), and a Content Credential (C2PA) embedded in the file itself so its origin can be independently verified. Details on each are in our manifesto and at /verify.

Manekkin also facilitates physical shoot bookings between brands and models or creatives, and provides team/workspace tooling (seats, campaigns, and a Studio for composing licensed generations). Some features described here — including parts of Studio, team billing, and featured placement — may be in active development or staged rollout; the version you use may not include every feature at every time.

You need an account to use most of Manekkin. Accounts belong to one or more roles: model (a real person licensing their own likeness), brand (an individual or organization generating or commissioning content), creative (a photographer, videographer, stylist, or similar professional available to hire), and agency (an organization representing models under a commission arrangement). Each role carries different obligations under these Terms, set out where relevant below.

You are responsible for the accuracy of the information you provide, for keeping your credentials secure, and for activity that happens under your account. You must be at least 18 years old to hold a Manekkin account. Model accounts additionally require a successful identity verification before the account can be discoverable or license anything — see Section 03.

An agency may invite and represent models, and may negotiate commission terms with them, but every decision that touches a model's own consent — approving or rejecting a specific render, setting license terms, and revoking a license — belongs to the model alone and cannot be exercised by an agency on their behalf.

An avatar license is a model's standing consent for a brand to generate new images or video using the model's trained AI likeness, within a scope the model defines: permitted uses (for example editorial, e-commerce, social, or out-of-home), a duration, whether the model keeps final-cut approval over each individual render before it can be used, and a rate the model sets. A license is not a sale or transfer of the model's likeness, image rights, or personality rights — it is a revocable, scoped permission.

Licensing an avatar does not entitle a brand to anything outside the license's stated scope, does not extend to the model's real name or physical presence unless separately booked as an in-person shoot, and does not survive the license being revoked or lapsing except as described below.

Model's right to revoke. A model may revoke their license at any time, for any reason, from their account. Revocation takes effect immediately: it cancels every active and pending grant under that license at once, stops any new generation against that avatar, and removes the avatar from the marketplace. It does not undo renders that were already generated — those retain the Content Credentials and license record that were valid at the time they were made.

What this means for brands. By licensing an avatar, a brand acknowledges and accepts that the license can be cancelled by the model at any time and without notice, and that Manekkin cannot compel a model to keep a license open. Where a brand has paid for a term or scope that is cancelled before it is used or before it expires, Manekkin will apply a reasonable, pro-rated remedy for the unused portion — as a platform credit or refund, at Manekkin's discretion — consistent with applicable consumer-protection law. This is disclosed to every brand before purchase, at the point of licensing.

Where a license requires the model's final-cut approval, no individual render may be used, downloaded, or delivered commercially until the model approves it. A model's rejection of a specific render is not itself a revocation of the license.

Brands generate content by spending prepaid credits, purchased in packs for a fixed price in euros. All prices on Manekkin are stated and settled in EUR unless noted otherwise. Money throughout the platform — credit purchases, license fees, booking fees, and payouts — is handled and recorded in whole cents; there is no hidden rounding.

Credits are prepaid and non-refundable, except where refund is required by applicable law (including EU consumer-protection rules on distance contracts) or expressly provided elsewhere in these Terms — for example the pro-rated remedy on license revocation described in Section 03, or the booking cancellation policy applicable to physical shoots. Credits do not expire.

Manekkin may change prices — credit-pack pricing, model membership fees, booking fees, or featured-placement pricing — at any time on a going-forward basis. Changes do not affect credits you have already purchased or deals already agreed.

When a brand licenses an avatar or books a model or creative, the payment is split automatically: the model or creative receives 85% of the fee and Manekkin retains a 15% platform fee. This is the only fee on a licensing deal; there is no additional markup. Payouts to models, creatives, and agencies are processed through our payment provider (Stripe Connect) on a recurring settlement cycle, subject to that provider's own verification requirements.

Model membership (after an initial free period) and optional featured placement are billed as described on our pricing page, which forms part of these Terms.

Generating an image or video against a licensed avatar gives the brand a right to use that specific output within the scope of the license under which it was made — it does not transfer ownership of the model's likeness, and it does not make the brand the owner of the model's underlying AI avatar or training data. The model retains all rights in their own likeness, subject only to the license they granted.

Subject to the applicable license terms, the brand owns the specific rendered output it generates (the image or video file itself) for the purposes of using it within the licensed scope, while the model retains ownership of the underlying likeness and avatar. Manekkin claims no ownership over generated outputs, but retains the right to store, display (for verification purposes), and use de-identified data derived from platform activity to operate and improve the service.

Every generated asset carries an embedded C2PA Content Credential recording its provenance — the license, the model, and the time of generation. You must not strip, alter, forge, or otherwise tamper with a Content Credential, and you must not represent an asset as unlicensed, unverified, or human-shot when its credential says otherwise. Demo and staging environments issue credentials signed with self-signed development certificates and are clearly labeled as such in the product; they are not on any production trust list and must never be presented as production-grade provenance.

You retain ownership of anything you upload to Manekkin — training photos, portfolio imagery, moodboard references, brand assets — and grant Manekkin a license to host, process, and (where you've made it public, such as a model's portfolio) display that content as necessary to operate the service.

You agree not to use Manekkin to:

• Generate, request, or distribute content depicting a real, identifiable person without a valid license covering that use — including deceptive deepfakes of anyone, licensed or not, intended to mislead viewers about what actually happened or who actually said or did something.
• Use a licensed avatar outside the scope, duration, or approval terms of its license — including continuing to use a render after the underlying license has lapsed or been revoked, where the license required removal.
• Generate sexually explicit, exploitative, or otherwise NSFW content where a model's license, our content policy, or applicable law restricts it — this includes any sexual content involving a minor, real or generated, which is never permitted under any circumstance.
• Attempt to identify, re-identify, or de-anonymize any pseudonymous handle or hashed record published on-chain.
• Circumvent, disable, or interfere with identity verification, moderation, rate limiting, or C2PA credentialing.
• Use the platform to harass, defame, discriminate against, or otherwise harm any person, or to violate any applicable law, including intellectual-property, publicity, and data-protection law.
• Scrape, reverse-engineer, or bulk-extract platform data, model likenesses, or training material outside the ordinary use of the product.

We moderate generation requests before they run and may reject, remove, or suspend content and accounts that violate this section, with or without notice depending on severity.

You may close your account at any time from your settings. A model closing their account revokes any active license, with the same immediate effect described in Section 03.

We may suspend or terminate your account, in whole or part, if you breach these Terms, if we reasonably believe your use poses a legal, safety, or integrity risk to the platform or another user, or if required to comply with law. Where practical, we will give notice and a chance to resolve the issue before termination; for serious violations (fraud, deceptive deepfakes, exploitative content, or attempts to defeat verification) we may act immediately.

Provisions that by their nature should survive termination — including Sections 04 (payments already due), 05 (content & IP), 08 (disclaimers & liability), and 09 (governing law) — continue to apply after your account is closed.

Manekkin is provided "as is" and "as available." We verify identity, license terms, and content provenance in good faith and to a high standard, but we do not guarantee that the service will be uninterrupted, error-free, or free of every possible misuse by another user. Verification confirms what our processes checked at a point in time — it is not a guarantee against all fraud, and it does not replace a brand's own legal review before commercial use of any asset.

To the maximum extent permitted by applicable law, Manekkin and its officers, employees, and providers are not liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or data, arising from your use of the service. Our total liability for any claim arising from these Terms or your use of Manekkin is limited to the greater of (a) the amount you paid Manekkin in the twelve months before the claim arose, or (b) €100.

Nothing in these Terms limits liability that cannot be limited under Spanish or EU law, including liability for fraud, willful misconduct, or death or personal injury caused by negligence.

These Terms are governed by the laws of Spain, without regard to conflict-of-law principles, and interpreted consistently with applicable European Union law. If you are a consumer resident in the EU, nothing in these Terms deprives you of the protection of any mandatory provisions of the law of your country of residence.

Any dispute arising from these Terms or your use of Manekkin that cannot be resolved informally will be subject to the exclusive jurisdiction of the courts of Spain, save where mandatory consumer-protection law requires otherwise.

We may update these Terms as the product evolves. For material changes, we will give reasonable advance notice — by email or an in-product notice — before the change takes effect. Continuing to use Manekkin after a change takes effect means you accept the updated Terms; if you don't agree, you should stop using the service and close your account.

Questions about these Terms can be sent to legal@manekkin.com.

[Company legal name / CIF] · [Registered address, Spain]